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Privacy Policy

The responsible processor of Marmara Sterling personal data: Marmara Sterling OÜ, Valdeku 39, 11621 Tallinn, Estonia.

 

Protection of personal information

Personal data is data that Marmara Sterling collects in order to provide a service, identify a person, and contact a person in order to provide a service or resolve issues.

Marmara Sterling e is committed to protecting the personal data of customers and users, as well as their privacy. Marmara Sterling activity on the Internet is in accordance with all relevant actions and relevant legal acts of the European Union, the laws of the Republic of Estonia, including Regulation of the European Parliament and of the Council (EU) 2016/679. Marmara Sterling takes all precautionary measures (including administrative, technical and physical measures) to protect the collected personal data. Only authorized persons have access to change and process data.

 

Security

All personal data that becomes known during a visit to the Marmara Sterling website and purchases made in the administrative environment of the account is treated as confidential information. An encrypted data exchange channel with banks guarantees the security of the buyer's personal data and bank details.

Marmara Sterling takes all security measures (including physical, information technology and organizational) to protect the processed personal data. Only authorized persons have access to personal data, and the personal data of all Marmara Sterling clients are treated as confidential information.

 

1. What Data is Collected?

Marmara Sterling collects personal and non-personally identifiable information to provide a smooth and personalized shopping experience. The types of data collected include:

Personal Data:

  • Customer-Provided Information: When you register an account, place an order, or interact with our customer service, we collect personal information such as:
    • First and last name
    • Email address
    • Postal address
    • Purchase history
    • Contact details provided via email or online store forms
    • Information shared when logging in using third-party services (e.g., Facebook or Google), such as your public profile, name, and profile picture.

Non-Personal Data:

We collect non-personally identifiable information to improve our services and optimize your experience on our website. This includes:

  • Site Visit Information: Data such as IP address, geographic location, type and version of your web browser, operating system, source of referral, page views, site navigation patterns, and the duration of your visit.
  • Cookies and Tracking Data: Non-personalized data collected through cookies, including site navigation behavior, and session information. For more details, refer to our Cookie Policy.

Data from Third-Party Analytics Tools:

We use tools such as Google Analytics, Hotjar, and Meta Pixel to track and analyze interactions with our platform, including product information, pages visited, and services purchased. This data helps us optimize our platform and improve your user experience.

Data Collected for Legal Entities:

For business-to-business transactions, we collect:

  • Company name, registration number, VAT number
  • Address, email contacts, and invoice details
  • Contact names of company representatives, along with their emails and phone numbers.

Payment Information:

Payments are processed by third-party payment processors such as Montonio Finance UAB and Stripe Inc., acting as independent data controllers. We only receive information about successful payment transfers and do not store payment details.

 

2. How Data is Collected?

We collect personal and non-personal data through the following methods:

  • Cookies: We use cookies to enhance your browsing experience, remember your preferences, and provide personalized content. See the cookie table below for details on the types of cookies we collect.

  • Customer-Provided Data: This data is collected when you voluntarily provide information (e.g., during account registration or order placement) or when you interact with our customer service.

  • Third-Party Services: If you choose to log in using Facebook, Google, or other third-party services, we collect the data shared with us through these platforms.

  • Analytics Tools: We use third-party tools like Google Analytics, Hotjar, and Meta Pixel to collect non-personalized information about how you interact with our platform. This data is used to improve our website’s performance and user experience.

 

Cookie Table:

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Allows pages to be displayed more quickly.
COMPARE The items that you have in the Compare Products list.
CUSTOMER An encrypted version of your customer ID.
CUSTOMER_AUTH An indicator if you are signed into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores your Customer Segment ID.
EXTERNAL_NO_CACHE A flag that indicates whether caching is on or off.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The last product you looked at.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history.
RECENTLYCOMPARED The items you recently compared.
STF Information on products you emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer authorized cookies.
VIEWED_PRODUCT_IDS The products that you recently looked at.
WISHLIST An encrypted list of products added to your wish list.
WISHLIST_CNT The number of items in your wish list.

 

3. Purpose of Collecting and Use of Personal Data


Marmara Sterling collects and processes personal information to offer and improve our services and to ensure the smooth operation of our platform. The purposes for which we collect and use your personal data include:

  • Execution of Contracts: To execute and fulfill sales contracts, including processing orders, facilitating payments, and shipping goods.
  • Operation of the Online Store: To manage and operate our online store, ensuring functionality and a personalized shopping experience based on your preferences.
  • User Access and Functionality: To enable users to access, log into, and use all features of our online store and services.
  • Logistics and Delivery: To share your delivery address and contact details with logistics partners to ensure the correct delivery of purchased goods.
  • Communication and Billing: To send transaction-related messages, bills, and receipts, and to process payments.
  • Marketing Communications: With your consent, we may use your contact information to send newsletters, promotions, and information about new products and offers.
  • Customer Inquiries: To respond to your inquiries, feedback, and complaints about our products or services.
  • Marketing and Promotions: With your permission, we may use your purchase history in marketing or sales materials to promote our products.
  • Analytics and Personalization: To collect data for analytics to improve user experience, personalize content, and show targeted advertising.

4. Processing of Collected Personal Data

We process your personal data in a transparent, fair, and lawful manner, ensuring that it is used only for specific and legitimate purposes. These purposes include:

  • Order Processing and Fulfillment: We process your personal data to complete transactions, manage payment information, and provide customer support related to your purchases.

  • Customer Support: Your personal data, such as your contact details and purchase history, is processed to address inquiries, complaints, or requests for information regarding our products and services.

  • Marketing and Advertising: With your consent, we use your personal data to send you marketing communications, promotional materials, and personalized offers. We may also share your email address with third-party marketing platforms (e.g., Klaviyo Inc.) to enhance our marketing efforts. You have the right to revoke consent at any time.

  • Software and Platform Functionality: We process user data to ensure the smooth functionality of our software, applications, and services. This includes collecting data to monitor performance, improve features, and troubleshoot any issues users encounter during their interaction with our platform.

  • Data Analytics: We use cookies and similar technologies to collect data about how users interact with our platform. This data is processed to analyze user behavior, improve website performance, and tailor content and advertisements to user preferences. For further details, see our Cookie Policy.

  • Compliance with Legal Obligations: In certain situations, we process your data to comply with legal requirements such as tax reporting, anti-fraud measures, and other regulatory obligations.

  • Security and Fraud Prevention: We process personal data to detect, prevent, and address fraud, unauthorized activities, and breaches of our terms of service.

 

5. How long is the collected data kept?

The data of persons who are registered as regular customers of Marmara Sterling are stored indefinitely. Non-personally identifiable technical data collected on the web page of the Marmara Sterling online store is stored indefinitely.

Personal data related to personalized requests and/or transactions are stored for up to 7 years from the last interaction with the service provider, based on the obligation to prove transactions contained in the Accounting Law.

Interaction is considered in particular to respond to direct marketing by viewing or clicking on a link.

 

5. Processing of Collected Personal Data

We are committed to processing personal data in a lawful, fair, and transparent manner. The data we collect from you is processed for specific and legitimate purposes. These include:

  • Order Processing: We use your personal data to process and fulfill your orders, manage payments, and provide support related to your purchases.

  • Customer Support: Data such as your name, contact details, and order history may be used to provide assistance with customer inquiries, complaints, or requests regarding our products or services.

  • Marketing Communications: With your consent, we may use your data (such as email addresses) to send you promotional materials, offers, and updates about our products. You may withdraw your consent at any time by following the instructions in our emails or contacting us directly. If the client, who has joined the Loyalty Program or Newsletter mailing, has given his/her consent, Marmara Sterling may transfer the client's e-mail address to cooperation partners in order to better serve the client. Each client has the right to revoke previously given consent at any time. The cooperation partner to whom the data is transferred is Klaviyo Inc.

  • Website Analytics and Personalization: We use cookies and similar technologies to analyze your usage of our website, improve its functionality, and personalize your experience by showing you relevant products or advertisements. More information can be found in our Cookie Policy.

  • Compliance with Legal Obligations: In certain cases, we may be required to process your data to comply with legal obligations, such as tax reporting, anti-fraud measures, or other regulatory requirements.

  • Data Retention: We retain your personal data for as long as necessary to fulfill the purposes outlined above, or as required by law. Once data is no longer needed, we will securely delete or anonymize it.

 

To whom can be shared the collected data?

Marmara Sterling is the responsible processor of personal data. Personal data processed by Marmara Sterling may, without the consent of the person, be transferred only to an institution or person who has a direct right to do so based on the law (for example, a court or pre-trial clerk) and a justified need.

Personal data processed by customers as part of Marmara Sterling purchases is treated as confidential and the right to process, publish or transfer this data is solely the responsibility of the owner of the data (client).

Marmara Sterling, at the request of the client, provides technical assistance in the processing of data, but this does not change the relationship of ownership of the data and responsibility for them.

 

6. What rights does a person have to the collected data?

The right to request information about collected data, edit, and request to stop processing all collected data.

A client who has registered in the online store has the right to access, change/correct his personal data in the online store account management environment. If personal data cannot be changed, obtained or provided on the website, then you should submit an application to us in a way that allows you to identify the person to receive or correct the data. If possible, the data is provided or corrected within 7 working days.

If you wish to unsubscribe from direct marketing offers please contact us by email: e-shop@marmara-sterning.com or use the link found in marketing emails.

If there is no legal basis for the processing of personal data, their publication or the provision of access to data (no longer), then you can demand the cessation of use or deletion of the data, the cessation of the publication of data or the possibility of accessing data. To do this, applications should be submitted in a way that allows the person to be identified.

If the client considers that his rights have been violated during the processing of personal data, he has the right to apply for termination of the violation to Marmara Sterling, the Data Protection Inspectorate or the court.

 

7. Right to Deletion of Personal Data

You have the right to request the deletion of your personal data from our platform at any time. To exercise this right, please send a written request to e-shop@marmara-sterling.com. Marmara Sterling will complete the deletion process no later than three working days from the receipt of your request.

Please note that in certain situations, we may be legally required to retain specific data for compliance with legal obligations, or for the establishment, exercise, or defense of legal claims, as per Article 6 (1) f) of the GDPR. In such cases, we will notify you of the reasons why we cannot fully delete your data.

 

8. Terms and changes to the privacy policy

By using the Marmara Sterling website, you have read and agreed to these terms and conditions. We reserve the right to change the general conditions of the privacy policy, if necessary, by notifying all related parties.

If you have any questions or concerns regarding privacy policy and data processing, please contact us at e-shop@marmara-sterling.com.